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Explore Evolution
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EXPLORE EVOLUTION
NEW SOLUTIONS FOR NEW HABITS
Staying ahead of the curve
Today, the increasingly rapid pace of innovation is continually reshaping our lifestyles, requiring solutions that can adapt to new and overlapping functions, thus creating a demand for products that must be both practical and innovative. Rheavendors has responded to this challenge by offering new solutions such as laRhea Goes Coffee Shop, which is a perfect mix between great flavor and innovative technology. Through our collaboration with prominent coffee experts, Rheavendors has fine-tuned some new blends that honor the Italian coffee tradition while also respecting different international tastes.
EXPLORE EVOLUTION
ITALIAN COFFEE CULTURE
Taste the tradition
The Tradizionale concept is redefining a format where coffee is the absolute star, presented as a beverage unto itself but also as an ingredient for other recipes like cappuccino, prepared according to traditional methods under the guidance of “Maestri Baristi”, experts of proven excellence. The know-how behind the Tradizionale recipes confirms two fundamental aspects of rheavendors’ philosophy: great flavor and technological innovation, exemplified by our patented Variplus system.
Matteo Beluffi. Latte Art Champion
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BEYOND COFFEE
Bring out your inner barista
“The work of fine-tuning a machine to respond to people’s preferences could be compared to playing a piano. There is a keyboard that you can play boldly or delicately, in line with people’s tastes”, Carlo Majer once said. Deliciousness cannot be defined by a single criterion alone, and with laRhea you can offer coffee recipes tailored to local and international preferences thanks to the cutting-edge design of our machines.
Chiara Bergonzi. SCA trainer and Italian Latte Art Champion
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CREATIVE
COFFEE
EXPERIENCE
Elevate your coffee game
Henry Ford famously said, “There is real progress only when the benefits of a new technology are for everyone”. For food designer Paolo Barichella, who earned Honorable Mention for the Compasso d’Oro Award, technology is an integral part of design, inseparable from creativity. He worked with our technology to develop a series of recipes and techniques to make coffee more creative, using ingredients that one can easily find in a supermarket. People are always eager to try something new, and we offer a unique selection of tasty and healthy recipes to give the coffee ritual a touch of creative flair.
Paolo Barichella. Executive Food Design Advisor
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COFFEE WITHOUT BORDERS
East meets West
Rhea’s aim has always been to make innovative and stylish coffee machines that fit any setting, while exploring international cultures and flavors to satisfy the different tastes of coffee lovers around the world. Together with Andrea Lattuada, we have created some recipes designed to address the needs of the Eastern market. Incorporating ingredients that are commonly used in Asia, particularly China, such as osmanthus, Weipin milk, and tamarind, we have combined them with traditional Italian recipes to create new and exciting recipes that celebrate the flavors of the Orient.
Andrea Lattuada. SCA trainer and award-winning barista.
Explore Evolution

EMOTIONAL FORMATS

Our formats are invitations to unexpected emotions, retaining users through extraordinary gastronomic experiences that are easy to insert in contexts such us:

CO-WORKING SPACES | EXECUTIVE OFFICES | BUSINESS LOUNGES | VIP HOSPITALITY | CONCEPT HOTELS | B&Bs | SPAS AND POOLS | FITNESS AND WELLNESS CENTERS | COUNTRY CLUBS | CONCEPT STORES | FASHION BOUTIQUES | CAR DEALERSHIPS | FLAGSHIP STORES | FOOD HALLS AND CONCEPT FOOD COURTS | SKY LOUNGES | PRESS ROOMS | TOP CLIENTS LODGES | TOP BUYERS CLUBS | INFLUENCERS LOBBY | OPINION LEADER RESERVED AREAS | FIRST CLASS | BUSINESS CLASS | EXCLUSIVE MEMBERSHIP CLUBS | CLUB LOUNGES | CLUB HOUSES | PRIVÉ | ...
INNOVATION
BEHIND
A MOMENT
OF
PLEASURE
V+ Technology
DISCOVER INNOVATION

OUR SECRET FORMULA
FOR THE PERFECT CUP OF COFFEE

Our award-winning patented Variplus technology is a system of three components – Variflex, Varigrind and Varitherm – which work together to coordinate the ideal brew pressure, grind, water quantity and temperature, customizing them for each drink within the selections offered by our machines. Unlike traditional coffee machines, Variplus adjusts all factors to make each drink unique, exactly how they’re supposed to be made. With Variplus, it’s like having a professional Italian barista at your service, 24/7
Variflex. The perfect brew pressure

Variflex is an adjustable brewer featuring an infusion chamber that adapts to the quantity of ground coffee required by the drink selection, thereby making the optimal use of the dose. The interaction between the mechanics and the software ensures the ideal brew pressure, which in turn means a perfect cup of coffee, every time.

Varitherm. The perfect water temperature

Varitherm is a heating system that adjusts the temperature of the water to the specific drink recipe requested. As any coffee expert will know, different grinds require different water temperatures and variable amounts of time in contact with the ground coffee. The same goes for frothed milk for cappuccino or straight milk for a café au lait. At last, you can enjoy a proper latte macchiato, with each layer – coffee, milk, foam – heated to the right temperature. Varitherm features Rheavendors’ patented induction technology, which means up to 80% savings on energy costs and consumption compared to traditional boilers.

Varigrind. The perfect grind

Varigrind is an adjustable grinder that communicates electronically with the variflex brewer to dispense the grind best suited to the drink recipe selected, from coarse to super fine, and with the varitherm induction heater to determine the ideal water temperature.

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Where Are
We Now?
Take a sneak peek at Rhea's Special Projects and see what we’ve got brewing.
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