Rhea marked its 65th anniversary at HOST, sharing a story defined by innovation, passion, and an unwavering commitment to hospitality. More than just a celebration, the anniversary became an opportunity to connect, a space open to dialogue with clients, partners, and industry professionals.
A stand that told a story
The booth offered an experiential journey through themed areas showcasing Rhea’s automated hospitality solutions. Visitors enjoyed a full tasting experience — from hot and cold drinks to modern takes on traditional recipes, including on-trend options like matcha lattes, strawberry protein milkshakes, and collagen-based beverages.
The star of the HoReCa area was the rhTT10, a compact, high-performance machine equipped with an integrated milk system for beverages made with fresh or plant-based milk, including large-cup drinks and dual dispensing. Alongside the rhTT10, Rhea’s water-dispensing solutions rounded out the experience, offering a balance of flavor, energy, and sustainability.
Another section of the booth focused on premium services designed for spaces such as gyms, hotels, and business environments — solutions created to deliver quality and variety around the clock, from morning espresso to a refreshing sparkling water in the afternoon or a wellness drink to recharge. These offerings embody a perfect balance of technological innovation, versatility, and a focus on well-being.
A Tribute to Rhea’s 65 Years
A celebratory area honored Rhea’s 65-year journey and the legacy of Carlo Majer, a pivotal figure in shaping the company’s identity. His focus on people, beauty, and culture helped define Rhea’s character, transforming the coffee machine into an object where functionality meets design, quality meets customization, and technology meets human warmth. The booth featured an original artwork by Majer — a tangible symbol of his legacy and vision.
How We Do Made in Italy
“Celebrating our 65th anniversary at HOST is about more than just marking a milestone: it’s an chance to share our vision of hospitality, where the consumer is always at the heart of the experience. Our tailor-made solutions integrate naturally into today’s evolving spaces – at home, at work, and at leisure – expressing the true essence of how we do ‘Made in Italy,” said Andrea Pozzolini, CEO of Rhea.
From the very beginning, the company has combined design, innovation, and a genuine vocation for hospitality, turning every machine into a customized experience. Being present at HOST was a concrete contribution to the future of hospitality — a chance to share ideas and solutions with an international community that is constantly evolving.