Redefining the coffee experience: this is the vision behind Barista On-Demand, the first autonomous coffee bar to interact with users through an AI-generated avatar of coffee expert Andrea Lattuada, transforming the traditional purchasing experience into an innovative, personalised, on-demand service delivered directly to wherever you are.
A true “barista”, available 24/7 and ready to serve quality coffee on demand. With just a tap on the mobile app, consumers can order a coffee and have it delivered wherever they want — at home, at the office or on the go.
An innovative project that brings the excellence of Made in Italy to the world and paves the way for exciting new developments in vending technology applied to autonomous driving.
Barista On-Demand takes Italy’s rich coffee tradition one step further, placing people at the heart of an inclusive and innovative experience.
The coffee station can reach consumers wherever they are, reinforcing Rhea’s commitment to innovative, cutting-edge hospitality solutions.
Presented at the China International Import Expo (CIIE) in Shanghai in 2023 and at Mobile World Congress 2024 in Barcelona, Barista On-Demand embodies Italian-Chinese cooperation in the development of innovative hospitality experiences.
Automated, electric and connected via an app, Barista On-Demand reaches consumers directly, providing an even more personalised, on-demand service. Electric mobility is one of the elements through which the project explores new service models for new retail, combining automation, technology and new ways of delivering the experience.
