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August 06, 2025

Rhea at HOST 2025: 65 Years of Hospitality – weaving memory, design and vision

On the occasion of HOST 2025, Rhea celebrates 65 years of history – a journey shaped by a continuous dialogue between innovation, design, and the culture of hospitality. This anniversary becomes even more meaningful as it pays a tribute to Carlo Majer, son of the visionary founder, who reimagined the coffee machine: no longer just a functional object, but a vessel of technology, beauty, and human connection.

Inside Pavilion 12, Stand F31-E24, Majer’s legacy finds new expression through a collection of solutions, that embody Rhea’s core identity, where design communicates, technology responds, and hospitality becomes an emotional experience.
But this celebration is not only about the past. Looking to the future, Rhea unveils a refined reinterpretation of the tabletop machine – a preview of what’s to come in the next chapter of hospitality design.

At HOST 2025, Rhea invites guests to rediscover the art of hospitality – a poised harmony between heritage and innovation, industrial design and soul.

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