On November 11–12, Rhea will take part in Forum Retail 2026, held at Superstudio Più in Milan.

As a leading event for the retail industry, Forum Retail brings together key players from across the sector to share insights, explore emerging trends, and discover the innovations shaping the future of retail.

The retail landscape is constantly evolving, driven by changing consumer needs and expectations. In this environment, standing out means going beyond the purchase itself, turning every customer interaction into an opportunity to build stronger, more meaningful relationships.

This vision is at the heart of Rhea’s approach: transforming the coffee break into a strategic asset for retailers, offering much more than a simple service. By combining customizable solutions with digital technologies and interactive features, coffee corners become valuable customer touchpoints, supporting promotional initiatives, driving engagement, and enhancing loyalty programs.

From tabletop and freestanding coffee machines to Barista On Demand, Rhea’s innovative autonomous coffee station, which will take center stage in the RETAIL Tech Space.

This journey highlights the versatility of Rhea’s portfolio and its ability to adapt to a wide range of settings, from boutiques and showrooms to luxury, beauty, and wellness environments. This flexibility extends beyond the variety of beverages available to the design of the machines themselves, which can be customized to blend seamlessly into different spaces while reflecting and enhancing each brand’s unique identity.