Caronno Pertusella, 2018 August 3rd

Carlo Majer passed away on July 21st with these words:

…When I turn back, Rhea in the early days of the 21st century was a company quite different from now. The transformation was achieved with what I call the Gardener’s Patience, which I think is something only a family company can afford: it’s made of long- and mid-term planning, a lot of patience, a continuous revision of priorities, and the awareness that you must be ready to lose the quick buck if you want to keep your eyesight set on your final goals.

I also learned that if you look for intelligent answers, you must ask very intelligent questions, and that the core of your growth, the one factor you have to command always, is that you have to confront and embrace change. Europe is so afraid of change, but change — which is made of selection and evolution — is what keeps one alive.

I’ve loved Rhea as much as I did love Opera, and even more, and I am really proud of what I achieved. During this last year, throughout my illness, I have spent days and days on end to redesign the Group, turning it in what I decided to call AN EXTENDED FAMILY BUSINESS, because it’s inspired and made not only by one nuclear family, but by a group of people who have spent enough time with me to be just as family. They know the way I think and act. They are friends (and I don’t use the word very often). They are brilliant people, and I’m sure that they will carry on my legacy, remembering me and my example, but also feeling free to develop their own personalities and ideas.

During the years Carlo Majer built the governance of the company involving and sharing with us since the beginning all strategical decisions for the management of the Group, transferring his solid principles and his enthusiasm in the research and development of innovation with the aim to maintain the company to the highest level of quality.

The unconditional love for the company, the close attention, the respect and the high consideration of the job quality of all employees are and will be the values and the inspiration in all our decisions.

Rhea Vendors Group S.p.A.
Board of Directors
Andrea Pozzolini
Giorgio Vignati
Frieder Steigler
Cristina Stabilini
Stefano Macchi

the heritage of tomorrow

Quality and value of time
Davide Livermore, a director of opera and theatre, has staged performances for major national and international theatres from Philadelphia to Tokyo, in addition to having opened two consecutive seasons of La Scala in Milan, with “Attila” in 2018 and “Tosca” in 2019. Through his friendship with Carlo Doglioni Majer, he has been a part of Rhea’s world for many years.

True sustainability comes from listening
Simona Ghizzoni is a photographer and women's rights activist. Her works are rooted in personal experience, which she reformulates and interprets through photography and videos. Photography involves the desire to listen and share knowledge, a propensity for dialogue that sparked an instant and mutual affinity between Simona and Rhea.
Creativity and innovative experimentation
Davide Scabin, an award-winning chef at Combal.Zero in Rivoli, is one of the world’s most admired Italian chefs. Renowned for his creativity and innovative experimentation, he was enlisted to create “space food” for astronauts in 2013.


Introducing laRhea
laRhea is a new high-end proprietary brand from the Rheavendors Group that consolidates the know-how we’ve acquired in 60 years in the vending industry, combining it with leading-edge technology and Italian design.
Luce Zero Variplus – where innovation meets sustainability
The Luce Zero machine is now equipped with Variplus technology, which won the Vending Star Award for innovation in 2015, striking a perfect balance of in-cup quality and energy savings.
Variplus – getting there first!
Discover our award-winning patented Variplus, a suite of three integrated technologies (Variflex, Varigrind and Varitherm) which work together to coordinate and calibrate the ideal brew pressure, grind, water quantity and temperature.

contact us
Rhea Vendors Group S.p.A.
headquarters and administrative offices
Via Trieste, 49
21042 Caronno Pertusella - Varese (VA) - Italy
Phone: +39-02-966551
Fax: +39-02-9655086
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