Rheavendors has never been satisfied with simply keeping up with the times: we’ve always been ahead of them. In the past twenty years, Rheavendors’ machines have undergone a drastic restyling focused on functional design, user-friendliness, and quality. Looking to the future, we realised that the vending world needed to be increasingly versatile, with machines dispensing a wider range of quality products, accepting new forms of payment, offering easier and more dynamic interfaces.
So that’s what we did.
Today, our know-how goes far beyond patents and intellectual property: it is our human heritage, a collective treasury of experience, knowledge, and skills that is not meant to be gatekept but passed on and shared.
And above all, it is the imagination that Aldo Majer demonstrated when he turned the knob on that first gumball machine way back in 1960. Since then, we have strived to imagine what comes next, expanding the horizons not only of the vending industry, but also our own. We recently celebrated our 60 years of history with Kairos, an exclusive machine based on an idea by Davide Livermore.

The design of Rhea’s machines has always distinguished us from the competition. Back in 1960, Angelo Mangiarotti, a renowned industrial designer and architect, designed Rheavendors’ first vending machine. That was a turning point, as it set the scene for decades of collaboration with world-class designers who captured the spirit of the time and transformed it into current trends, such as Michele De Lucchi, Angelo Micheli, Massimo Iosa Ghini, Ferruccio Laviani, Bruno Morassuti, Franz Bergonzi, Well Design and Luan Peter Hasnay. We pursued a vision of impeccable design on the outside, and state-of-the-art technology on the inside.
While it’s true that one shouldn’t judge a book by its cover, there’s no reason why a great book shouldn’t have a beautiful cover. After all, the whole point of good design is to visually communicate the intelligence and functionality of the internal technology, and the quality of the products they dispense.

Responding to the growing sophistication of the coffee-drinking public, Rheavendors decided to invent and build the first whole-bean espresso vending machine with a built-in grinder. With a focus on design, innovation, and reliability, Rheavendors started selling the new machines at an incredible pace. Bruno Morassuti, designed an elegant espresso machine which landed a place in the permanent collection of New York’s MoMA. The automatic retailing concept was catching on in a world whose increasingly hectic pace demanded that coffee breaks to be both more frequent and more efficient. What better solution, therefore, than a machine that occupied minimal space, looked great, and also provided an opportunity for workers to join in that democratic ritual of chatting over a good cup of coffee?