Venditalia 2022 is the opportunity for Rhea to present its vision, strongly projected into the future, and its role as an Italian coffee machine and vending machine manufacturer.
The collaboration with Pininfarina, who created the experience and spatial architecture of the stand, and with Davide Livermore and Paolo Gep Cucco who worked on the communication, will offer visitors the chance to immerse themselves in a brief but intense journey into the world of Rhea.
The concept of the stand, developed by Pininfarina merging its experience design & architectural competences, becomes the container for Livermore & Cucco’s narrative and is translated into a structure that shows strong parallels with the theatrical experience.
